Christina Sng dot com

Thrilling Web Adventures of a Retired Tech Guru

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Christina Sng retired after a long and illustrious career as a usability consultant, site producer, information architect, and web developer. Retirement, however, is boring! Join her here on her continuing adventures on the web.

So you’ve got an amazing app all ready to be posted to Apple for approval. How do you present it so that people will buy them?

Simple.

Include as many meaningful screenshots as you can.

Show screens which users actually use.

I don’t read the text, to be honest. With so many apps in the App Store, I just scroll down, look at the screenshots and if they look interesting, I scan the text. If that is interesting, then I buy it.

If I can’t make out what the app is about I don’t bother downloading it even if it is free.

In this digital age, the most important commodity is time.

Save your audience time by communicating clearly – pictorally as well as textually – your app’s offerings and if it fits their needs, they will buy it.

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